This Mother’s Day campaign by Showcase is very 2023 – which means it’s got ChatGPT in there somewhere! Showcase is an online retail store that follows upcoming trends on social media and recommends the hottest products to buy in all categories. Besides being a fascinating survey, the campaign was also a great way to associate the Funkin Cocktails brand with said coolness. And what was the top indicator of a cool mum? One who doesn’t try to be cool. The findings were pretty cool too – it turns out that if you buy clothes that your teens want to steal for themselves, you’re a cool mum. London-based cocktail e-tailer Funkin Cocktails took this concept very seriously for Mother’s Day, running a research survey to discover what makes Mums cool. We hope you’ll use these to inspire your Mother’s Day strategy: Funkin Cocktails – Audience surveyĮvery marketer knows that interactive content is the most engaging kind. In our roundup of best Mother’s Day campaigns for 2023, there are some unique and surprising marketing ideas. Of course, these items will always remain staples of the day. When you think of Mother’s Day gifts and campaign ideas, it’s likely that chocolates, flowers, and jewelry come to mind. It’s that time of year again – Mother’s Day.

Digital activations ideas